Senior Product Designer and occasional freelancer working at somewhere secret in Amsterdam.

Featured projects

Role
Senior Product Designer
Industry
Finance
Years
2022 - now
Location
Remote

Undisclosed company

At this fintech company, I've been responsible for designing new internal tools and various efficiency-improving projects. Later, I joined the security team to lead client-facing work on authentication (sign-in), 2FA, passkeys, API keys, and more across both web and mobile.

Detailed work can be shown upon request.
Passkeys

Hardware Security Key

YubiKey 5 Series with NFC

Passkey

1Password

Device-bound Passkey

Chrome v123 (Mac OS)

Add passkey

Passkeys

Hardware Security Key

YubiKey 5 Series with NFC

Passkey

1Password

Device-bound Passkey

Chrome v123 (Mac OS)

Add passkey

Passkeys

Hardware Security Key

YubiKey 5 Series with NFC

Passkey

1Password

Device-bound Passkey

Chrome v123 (Mac OS)

Add passkey

Provide your passkey to sign in

Provide your passkey to sign in

Provide your passkey to sign in

Re-type new password

c3uq*9$d^%$ei%kjwx9$cpjy

Re-type new password

c3uq*9$d^%$ei%kjwx9$cpjy

Re-type new password

c3uq*9$d^%$ei%kjwx9$cpjy

Role
Lead Product Designer
Industry
Entertainment
Years
2016 - 2020
Location
Amsterdam

POP

A small startup enabling artists to drive more engagement with their superfans. Initially available on Facebook Messenger, artists could promote their channel (connected to their Facebook page) to start a broadcast channel for fans to subscribe to.

The marketing team behind the artists created interactive yet guided chat campaigns and scheduled them to send. Due to the nature of chat apps, broadcasts typically saw open rates of 95% within a few hours, with click-through rates around 15%.

As the lead designer, I was responsible for the product design of everything, including dashboards, the chat editor, the in-chat message experience, brand, and more.

In 2023, Meta launched this same concept as Broadcast Channels on Instagram and later on WhatsApp.
Selected clients

Armin van Buuren

1m ago

Hi Luc! I'm excited to announce my one-time show, This Is Me, on 21 & 22 May 2020 at the Ziggo Dome in Amsterdam

Broadcast example

Hello there!

Got a large fanbase but struggling to reach them?

Send fun and interactive messages to your superfans.

Okay, cool!

Where is it available?

On Messenger and WhatsApp.

Hello there!

Got a large fanbase but struggling to reach them?

Send fun and interactive messages to your superfans.

Okay, cool!

Where is it available?

On Messenger and WhatsApp.

Hello there!

Got a large fanbase but struggling to reach them?

Send fun and interactive messages to your superfans.

Okay, cool!

Where is it available?

On Messenger and WhatsApp.

Role
Lead Product Designer
Industry
Ecommerce
Years
2020 - 2022
Location
Amsterdam

ShopPop

Born out of a pivot from POP, ShopPop was a software company enabling Shopify store owners to offer various automated notifications to their customers through WhatsApp, Messenger, and SMS. Customers with a high intent to buy subscribed to useful store notifications, which increased sales for the store. Strong brands were able to leverage newsletter-style messages to engage their customers with richer content.

As the lead designer, I was responsible for the product design of everything, including dashboards, the experience on the store, the in-chat messages, a beautiful demo store, and more.

The app was featured on the Shopify App Store in October 2020.

Selected clients

Parra

5m ago

Shocker logo crew socks are available again in white, size 44.

© 2024 lucvanloon.com

Reach me at hey@lucvanloon, LinkedIn or give me a follow on X.

© 2024 lucvanloon.com

Reach me at hey@lucvanloon, LinkedIn or give me a follow on X.