Luc van Loon

Working on design at I AM POP join us in Amsterdam. A new way to reach your audience directly on messaging apps used by the leading indie and major record labels.

Graduated at Hike One exploring car user experience in Tesla’s Model S.

Find me on Dribbble, Twitter, LinkedIn or hey@lucvanloon.com.

The I AM POP homepage.
The Features overview page.
Featured clients.
Our Pricing page.

2016 – Now


With the team we finished the ground work of our chat editor which follows the principle of playing a chat conversation from top to bottom.

As our team, client base and product grows it’s a continous challenge to improve and evolve the product. You should come join us!

The CarUXD homepage.
Making of a prototype.
At a UX conference in Frankfurt, Germany
Instrument Cluster Design.

Feb. – June 2016


At Hike One (previously UNITiD), I graduated on the subject of improving the car user experience for Tesla’s Model S.

I visited the Tesla factory in Tilburg, The Netherlands and interviewed and tested designs with many real users.

2012 – 2016

Early career and education

During my education I was always challenged by real cases. For Dutch bank Rabobank our team explored solutions to optimize information density and get users to find their answer more quickly.

For Dutch agency Mirabeau our team worked to optimize for conversion at Vacanceselect and explore new flight booking solutions for KLM.

My internship at Wayne Parker Kent taught me very practical design skills. I helped the senior designers and assisted on projects for brands like Albert Heijn, Nest, H&M, KPN, Netflix and others.

Shoutout to Sander, Bart and Ashwin!